CEOs and major companies often fall victim to hubris (pride, excessive self-confidence). Like Oedipus, they bring it upon themselves by boasting and saying things like, "We will do it again this coming decade." Wrong.
Hubris comes with a sense of being above the world, like Icarus. Aristotle explained that tragidies rely on the pounishment of successful but flawed heroes who reach for godly heights. Demonstrated by the Time Magazine curse, man can only reach so high. Once he attains a godly height and makes it known to the world, there is no where to go but down.
"Hubris goes out of its way to let you know of its existence, while humility does not."
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